The agriculture industry is an interesting one, with constant developments and innovations. That is what we all enjoy reading about in agricultural magazines: interviews with innovative farmers, fun stories about daily life in the sector, and important news that you might have missed. But did you know that you can also use these magazines to your benefit?
Agricultural advertisers in SA
You might be working in the agricultural sector, but not as a farmer. There are many individuals and businesses who sell a variety of goods and services used in the industry, and if you are one of these you’ll know that you need to be found.
Being found by the relevant buyers is all about effective marketing, and one of the oldest, most trusted marketing strategies in the world is advertising. With the wide variety of agricultural magazines available in South Africa, agricultural advertisers are provided with a great way straight into the homes of their customers. So put your ads in those magazines!
Tell your story
Any good advertisers, agricultural or otherwise, will tell you that connecting with your customers is of utmost importance. Especially in modern times with so many options available, you will find yourself preferring to buy from suppliers you trust.
By telling your story, sharing unique information and bringing your business across as an interesting and interested ‘persona’ you get to connect with your customers personally. They get to know you, and that is how you will begin to build their trust, because you will seem more real to them. It also helps if you inform them about things before trying to sell to them, because they see you are willing to give as well. Buyers like that.
Keep your customers up to date
On top of letting your customers get to know your business, agricultural magazines also provide you with a means of letting them know what is happening in your business. Do you have new products? Are you running specials or competitions?
By making use of advertising opportunities like this you ensure that your customers are never left wondering what’s happening. They’ll know, and stay interested, because you’re keeping them posted.
Another great advertising opportunity being used by thousands of agricultural advertisers in SA is directories. By putting your details on these directories you ensure that customers have an easy way to find you.
Contact AgriFoodSA to get your business onto their directory and see just how well it works for yourself. You can find out about advertising in their magazine while you’re at it as well.